In a city where dreams go to die and wallets go to empty, the RWC sales force proved excelling in everything except the bowling alley.
The RWC sales team recently returned from Las Vegas with heads held high after a productive showing at the International Builders Show 2025. While Vegas might be designed to separate fools from their money, our team managed to separate potential clients from their contact information with impressive efficiency.
STACI COOL: OUR DESERVING CHAMPION
In a well-earned recognition that surprised absolutely no one who works with her, Staci Cool claimed the National Account Executive of the Year award. Cool, who represents the company across multiple facets including as our national account executive for manufacturers, continues to demonstrate why she's such a valuable asset to both the team and company. Her contributions are genuinely appreciated, and this award simply confirms what we already knew.
The accolades were spread across the table, including Freddy Pesquera who edged out Logan Canby for most new applications in a friendly but determined competition. Both representatives showed exceptional skill in connecting with potential clients, though Freddy ultimately claimed the top spot by a narrow margin.
BOWLING: OUR HIDDEN TALENT GAP
Las Vegas is never for the faint of heart, especially when it comes to after-hours activities. While our sales team approaches the bowling lanes with unbridled enthusiasm, we've never claimed to be particularly skilled at the game. What we lack in bowling technique, however, we more than make up for in team spirit and good-natured competition.
This year, the team may have collectively decided to focus on "enjoying the weather and company" this year after previous gambling adventures left certain unnamed team members explaining suspicious ATM withdrawals to their significant others. Sometimes the best Vegas experiences happen away from the casino floor.
THE NUMBERS: GENUINELY IMPRESSIVE
The show statistics reflect a team firing on all cylinders:
INDUSTRY CONNECTIONS: BUILDING RELATIONSHIPS
Our team successfully connected with key representatives for productive conversation with builders from across the country, laying groundwork for future collaborations.
Competition maintained a modest presence this year with RWC taking the lead in presence in the New Home Structural Warranty field.
LOOKING AHEAD: ORLANDO AWAITS
Next year's show will be relocated to Orlando, providing a fresh venue for industry engagement. Our booth operations ran smoothly this year, though we're considering refreshing our giveaway items to maintain interest and engagement.
As we reflect on what was genuinely "one of the most efficient and well-executed experiences to date," the RWC sales team returns home with valuable connections, industry insights, and tangible opportunities for business growth. The coming months should reveal the full impact of our successful showing at this year's International Builders Show.